Crisis, Issues and Reputation Management

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Item specifics

Condition:

Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the seller’s
Publication Year: 2014
Format: Paperback Language: English
ISBN:

9780749469924

EAN:

9780749469924

Crisis, Issues and Reputation Management

Product Details

Synopsis
Corporate leaders acknowledge that reputation is their most important asset. But, is reputation properly understood, proactively managed and protected from potentially damaging issues and crises? Andrew Griffin looks at where the risks to reputation come from and shows how organizations can predict, prevent and prepare. He provides guidance on how to devise issue-resolution strategies, respond to fast-moving crises and recover reputation. Drawing on a diverse range of case studies the book provides practical advice as well as insight and analysis. An experienced specialist in strategy and crisis management, Griffin argues that crises and issues need careful communication strategies, but also creative decision-making, effective team-work, and decisive leadership. Crisis, Issues and Reputation Management defines reputation, explores how to value it and provides practical guidelines for effective reputation management, including how to approach issues of Corporate Social Responsibility. Practical and accessible, it outlines a comprehensive approach to managing situations that may turn into crises and handling crises once they occur. Featuring a wide range of international case studies of brands who have had to respond to a variety of crises including Nestle, Unilever, General Electric, McDonald’s, Coca-cola, Cadbury, Tesco, Pan Am, RBS and more, Crisis, Issues and Reputation Management demonstrates how organizations have to understand and respond rapidly to shifting public values, rising expectations, demands for public consultation and increasingly intrusive news media. As such, it provides a new and broader perspective on the topic for new and seasoned practitioners alike. The reputation of an organisation influences who we buy from, work for, supply to and invest in. In today’s complex environment, organizations have to understand and respond rapidly to shifting public values, rising expectations, demands for public consultation and increasingly intrusive news media. This is particularly important when things go wrong.Crisis, Issues and Reputation Management outlines a comprehensive approach to managing situations that may turn into crises; handling crises once they occur; and features a wide range of case studies of brands who have had to respond to a variety of crises including Nestle, Unilever, General Electric, McDonald’s, Coca-cola, Cadbury, Tesco, Pan Am, RBS and more. Crisis, Issues and Reputation Management defines reputation, explores how to value it and provides practical guidelines for effective reputation management, including advising companies on how to approach issues of Corporate Social Responsibility. The reputation of an organization influences who we buy from, work for, supply to and invest in. In today’s complex environment, organizations have to understand and respond rapidly to shifting public values, rising expectations, demands for public consultation and increasingly intrusive news media — which is particularly important when things go wrong.”Crisis, Issues and Reputation Management” outlines a comprehensive approach to managing situations that may turn into crises and handling crises once they occur. Featuring a wide range of fascinating case studies from all over the world, the book defines reputation, explores how to value it and provides practical guidelines for effective reputation management, including advising companies on how to approach issues of Corporate Social Responsibility.

Product Identifiers
ISBN-10 0749469927
ISBN-13 9780749469924

Key Details
Author Andrew Griffin
Number Of Pages 280 pages
Series PR in Practice
Format Paperback
Publication Date 2014-04-28
Language English
Publisher Kogan Page, Limited
Publication Year 2014

Additional Details
Copyright Date 2014

Dimensions
Weight 15.3 Oz
Height 0.6 In.
Width 6.1 In.
Length 9.2 In.

Target Audience
Group Scholarly & Professional

Classification Method
LCCN 2014-002589
LC Classification Number HD49
Dewey Decimal 659.2
Dewey Edition 23

Reviews
“Beautifully written, practical, relevant, clear and usable. Should be on the bookshelf of anyone interested in this area. This is the book I wish had been available when I first started learning about Crisis Management – an invaluable resource.” “In an increasingly transparent world, the spotlight finds companies with an issue or a crisis very quickly. There is a real premium attached to learning from others and being well prepared: this book should be required reading for every member of the executive team.” “[A] well laid-out, easy to follow, and practical book, with plenty of website links to follow… Griffin makes and authoritative and readable case for reputation and crisis management as something central to doing a business and running an organisation.” The need to protect a company’s reputation has become an ever more pressing concern for CEOs and corporate boards. This book, by a leader in the field, provides a comprehensive guide for leaders to get it right. Filled with case examples and useful concepts it belongs on every executive’s desk.

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