Reputation Management: Marketing 04.05

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Condition: Good :

A book that has been read but is in good condition. Very minimal damage to the cover including scuff marks, but no holes or tears. The dust jacket for hard covers may not be included. Binding has minimal wear. The majority of pages are undamaged with minimal creasing or tearing, minimal pencil underlining of text, no highlighting of text, no writing in margins. No missing pages. See the seller’s listing for full details and description of any imperfections. See all condition definitions– opens in a new window or tab

Seller Notes: Paperback in Good condition

Publication Year: 2002 Format: Paperback
Language: English ISBN:

9781841122311

EAN:

9781841122311

Reputation Management: Marketing 04.05

Product Details

Synopsis
Covers the key techniques for successful reputation management, from understanding interest groups to communicating key messages, and from selecting the best channels to developing a tactical plan. This title features examples and lessons from some of the world’s most successful businesses, including Unilever, Bitor and Royal Dutch Shell. Fast track route to mastering all aspects of reputation management Covers all the key techniques for successful reputationmanagement, from understanding interest groups to communicating keymessages, and from selecting the best channels to developing atactical plan Examples and lessons from some of the world’s most successfulbusinesses, including Unilever, Bitor and Royal Dutch Shell Includes a glossary of key concepts and a comprehensive resourcesguide ExpressExec is a unique business resource of one hundred books.These books present the best current thinking and span the entirerange of contemporary business practice. Each book gives you thekey concepts behind the subject and the techniques to implement theideas effectively, together with lessons from benchmark companiesand ideas from the world’s smartest thinkers. ExpressExec is organised into ten core subject areas making iteasy to find the information you need: 01 Innovation 02 Enterprise 03 Strategy 04 Marketing 05 Finance 06 Operations and Technology 07 Organizations 08 Leading 09 People 10 Life and Work ExpressExec is a perfect learning solution for people who need tomaster the latest business thinking and practice quickly.

Product Identifiers
ISBN-10 1841122319
ISBN-13 9781841122311

Key Details
Author Gerry Griffin
Number Of Pages 122 pages
Series Express Exec
Format Paperback
Publication Date 2002-04-03
Language English
Publisher Wiley & Sons, Incorporated, John
Publication Year 2002

Additional Details
Copyright Date 2002
Illustrated Yes

Dimensions
Weight 4.4 Oz
Height 0.3 In.
Width 5 In.
Length 6.8 In.

Target Audience
Group Trade

Table Of Content
Introduction to Express Exec Introduction to Reputation Management Definition of Terms: What Is Reputation Management? The Evolution of Reputation Management The E-Dimension The Global Dimension The State of the Art In Practice Key Concepts and Thinkers Resources Ten Steps to Making Reputation Management Work Frequently Asked Questions (FAQs) Acknowledgements Index

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