Reputation Management : The Key to Successful Public Relations and Corporate…

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Item specifics

Condition:

Good: A book that has been read but is in good condition. Very minimal damage to the cover including scuff
Publication Year: 2006
Publisher: Routledge Language: English
Weight: 1.8 lbs Format: Paperback
Product Group: Book Binding: Paperback
IsTextBook: Yes Author: Helio Fred Garcia; John Doorley
ISBN:

9780415974714

EAN:

9780415974714

Reputation Management : The Key to Successful Public Relations and Corporate…

Product Details

Synopsis
Reputation management is the most important theme in corporate and organizational communication today. Leading corporate communicators and educators John Doorley and Helio Fred Garcia argue that most CEOs don’t actually pay much heed to reputation and this is to their peril. Heads of government and non-profit agencies don’t do much better managing the reputation asset, as recent scandals demonstrate. Yet, when leaders get reputation right over the long term, they follow certain principles, like the ones described here for the first time by Joe Hardy, one of the world’s most successful builders.This book is a how-to guide for professionals and students in public relations and corporate communication, as well as for CEOs and other leaders. It rests on the premise that reputation can be measured, monitored, and managed. Organized by corporate communication units (media relations, employee communication, government relations, and investor relations, for example), the book provides a field-tested guide to corporate reputation problems such as leaked memos, unfair treatment by the press, and negative rumors–and it is this rare book that focuses on practical solutions. Each chapter is fleshed out with real-world experience by the authors and their 25 contributors, including Lynn Appelbaum, The City College of New York; Gail Belmuth, International Flavors & Fragrances, Inc.; Kenneth Berkowitz, Healthcare Marketing and Communications Council; Roberta Bowman, Duke Energy Carolinas (formerly, Duke Power); Sandra Boyette, Wake Forest University; Andrea Coville and Ray Thomas, Brodeur; Lou Capozzi,Publicis; Steve Doyal, Hallmark; Anthony Ewing, Logos Consulting Group; Ed Ingle, Microsoft Corporation; James Lukaszewski, The Lukaszewski Group; Tim McMahon, McMahon Marketing; and Judy Voss, the Public Relations Society of America. Reputation management is the most important theme in corporate communication today. One may be tempted to say that a maintaining a good corporate reputation is priceless–but reputation is often the difference between market capitalization and the book value of a company, and that amount can be billions of dollars. Leading corporate communicator and educator John Doorley argues that most CEOs don’t actually pay much heed to their company’s reputation and this is to their peril. This book is a how-to guide for professionals and students in corporate communications that rests on the premise that corporate reputations can be measured, monitored, and managed. Organized by corporate communication divisions (media relations, employee communication, and investor relations, for example), the book provides practitioners and students with a field-tested guide to corporate reputation problems such as leaked memos, unfair treatment by the press, and negative rumors–and it is that rare book that focuses on practicalsolutions. Each chapter is fleshed out with real-world experience through contributions by leading practitioners including Dan Lacy of Ashland Oil, Steve Doyal of Hallmark Cards, and Kathleen Foote of DuPont. This book is a how-to guide for professionals and students in corporate communications that rests on the premise that corporate reputations can be measured, monitored, and managed. Organized by corporate communication divisions (media relations, employee communication, and investor relations, for example), the book provides practitioners and students with a field-tested guide to corporate reputation problems such as leaked memos, unfair treatment by the press, and negative rumors–and it is that rare book that focuses on practical solutions.

Product Identifiers
ISBN-10 0415974712
ISBN-13 9780415974714

Key Details
Author Helio Fred Garcia, John Doorley
Number Of Pages 456 pages
Format Paperback
Publication Date 2006-10-20
Language English
Publisher Routledge
Publication Year 2006

Additional Details
Copyright Date 2006
Illustrated Yes

Dimensions
Weight 28.9 Oz
Height 0.9 In.
Width 7 In.
Length 10 In.

Target Audience
Group Trade

Classification Method
LCCN 2007-297462
LC Classification Number HD30.3
Dewey Decimal 658.45
Dewey Edition 22

Contributors
Illustrated by Julie M. Osborn

Table Of Content
Preface Biographies of Chapter Authors Chapter 1 Reputation Management Chapter 2 Ethics and Communication Chapter 3 Media Relations Chapter 4 New Media by Andrea Coville, Chief Executive Officer, and Ray Thomas, Chief Operating Officer, Brodeur Chapter 5 Employee Communication by Doorley-Garcia with Jeff Grimshaw, Partner, CRA Inc. Chapter 6 Government Relations by Ed Ingle, Senior Director of Government Affairs, Microsoft Corporation Chapter 7 Community Relations Chapter 8 Investor Relations Chapter 9 Global Corporate Communication by Gail S.Belmuth, Vice President of Global Corporate Communications, International Flavors & Fragrances, Inc., and Lynn Appelbaum, Associate Professor and Program Director of the Advertising and Public Relations specialization in the Department of Media & Communication Arts, The City College of New York. Chapter 10 Integrated Communication by Tim McMahon, head of McMahon Marketing, and former head of marketing and communications for ConAgra Foods. Chapter 11 Issues Management Chapter 12 Crisis Communication Chapter 13 Corporate Responsibility: Meeting the Non-Financial Expectations of Stakeholders, by Anthony Ewing, Partner, Logos Consulting Group Chapter 14 Challenges and Opportunities in Public Relations and Corporate and Organizational Communication Preface Chapter 1 Reputation Management Chapter 2 Ethics Chapter 3 Media Relations Chapter 4 Employee Communication Chapter 5 Government Relations Chapter 6 Investor Relations Chapter 7 Community Relations Chapter 8 Shareholder Communication Chapter 9 Issues Management (Crisis Avoidance Communication) Chapter 10 Crisis Communication Chapter 11 Deal (Merger & Acquisition) Communication Chapter 12 The New Media Chapter 13 International Communication Chapter 14 Philanthropy, Special Events and executive Communication Chapter 15 Managing Corporate Communication

Reviews
“I have over 25 years of experience in PR, but I still constantly seek ways to enhance my skills. When dealing with my firm “s corporate clients, Reputation Management is a book I continually look to for guidance.” -Reviewed in PR Week Career Guide by Kim L. Hunter, founder and president/CEO of Lagrant Communications “Reputation is an organization’s most priceless asset, but most firms treat it as something that just happens when you’re successful. Reputation Management doesn’t preach. It provides you with powerful tools to understand, value, manage, and measure your reputation. While many reputation gurus ignore the importance of ethics, this book gives ethics an up-front chapter of its own. Reading the book, I couldn’t help but wonder if Enron and many other firms devastated by scandals would be around today if their caretakers read Reputation Management and took its contents seriously.” -Randall Poe, Executive Director, Communications, The Conference Board “Presented in conversational style, this book is a storehouse of state-of-the-art information on a range of topics relevant to public relations. This book also effectively blends scholarly and professional perspectives based on decades of experience at the highest levels of public relations practice. Professors John Doorley and Fred Garcia and their impressive list of contributing authors deserve kudos for offering the invaluable information contained in the book. A must read for advanced undergraduate and graduate students as well as public relations practitioners.” -Krishnamurthy Sriramesh, Associate Professor, Nanyang Technological University, Singapore, and winner of the prestigious Pathfinder Award from the Institute for Public Relations

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