How important is your business? If you love it, you should work on making sure others feel the same. Part of that involves managing your reputation. Read on to learn just how to do this.
Check on your customers after the sale. Even with a big business, you should still practice this. They have to feel like they’re mattering to your company. Implement some automated systems that will follow up with customers. Also, attempt asking for feedback on their most recent purchases.
In terms of fielding negative comments, you should always stay proactive. This will show that you are civil and professional. Keep updating with fresh, positive content to make anything negative slip down the search results.
Make sure you’re very personable on the web. Just posting an update online will not work; you have to communicate with your customers. If someone posts a question to your social media site, ensure that it is answered as quickly as possible. If you do not know the answer to a question, let them know that you’re in the process of getting an answer.
Do what you can to make an unhappy customer happy. Working to better a customer’s bad experience will show them that their satisfaction matters. It is great to display this online. You are more likely to have new customers and keep the old ones if they know you are willing to work beyond the sale with a customer.
Keep any private sales or promotions private. If you are discounting to make up for a complaint, then this is important. You do not want others to lodge similar complaints so that they may take advantage of getting a similar deal.
When searching for any mention of your company online, and then finding something that’s untrue, try petitioning the site owner asking them to remove it. If you can show actual proof that it’s libelous, many site owners will not take issue with removing it.
Always keep an ear to the ground in the online social media networks. People like to talk about companies on these. When you spend some time monitoring social media, you can quickly catch any negative remarks about your company and implement effective damage control quickly. This will help prevent your company’s reputation from getting any worse.
It’s as important to understand how your clients feel about your business as it is to know that it means everything to you. Your reputation is very important if you wish to achieve this. Use what you’ve just learned to keep your reputation pristine and your customer base intact.