Crisis, Issues And Reputation Management

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Price : 76.90

Item specifics

Condition:

Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the seller’s
Publication Year: 2014
Format: Hardcover Language: English
ISBN:

9780749476533

EAN:

9780749476533

Crisis, Issues And Reputation Management

Product Details

Synopsis
Corporate leaders acknowledge that reputation is their most important asset. But, is reputation properly understood, proactively managed and protected from potentially damaging issues and crises? Andrew Griffin looks at where the risks to reputation come from and shows how organizations can predict, prevent and prepare. He provides guidance on how to devise issue-resolution strategies, respond to fast-moving crises and recover reputation. Drawing on a diverse range of case studies the book provides practical advice as well as insight and analysis.An experienced specialist in strategy and crisis management, Griffin argues that crises and issues need careful communication strategies, but also creative decision-making, effective team-work, and decisive leadership. Crisis, Issues and Reputation Management defines reputation, explores how to value it and provides practical guidelines for effective reputation management, including how to approach issues of Corporate Social Responsibility. Practical and accessible, it outlines a comprehensive approach to managing situations that may turn into crises and handling crises once they occur. Featuring a wide range of international case studies of brands who have had to respond to a variety of crises including Nestle, Unilever, General Electric, McDonald’s, Coca-cola, Cadbury, Tesco, Pan Am, RBS and more, Crisis, Issues and Reputation Management demonstrates how organizations have to understand and respond rapidly to shifting public values, rising expectations, demands for public consultation and increasingly intrusive news media. As such, it provides a new and broader perspective on the topic for new and seasoned practitioners alike.

Product Identifiers
ISBN-10 0749476532
ISBN-13 9780749476533

Key Details
Author Andrew Griffin
Number Of Pages 280 pages
Series PR in Practice
Format Hardcover
Publication Date 2014-04-28
Language English
Publisher Kogan Page, Limited
Publication Year 2014

Additional Details
Copyright Date 2015
Illustrated Yes

Dimensions
Weight 20.5 Oz
Height 0.8 In.
Width 6.4 In.
Length 9.4 In.

Target Audience
Group Scholarly & Professional

Classification Method
LC Classification Number HD59.2
Dewey Decimal 659.2
Dewey Edition 23

Reviews
“The need to protect a company’s reputation has become an ever more pressing concern for CEOs and corporate boards. This book, by a leader in the field, provides a comprehensive guide for leaders to get it right. Filled with case examples and useful concepts it belongs on every executive’s desk.”

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Price : 76.90

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