New Strategies for Reputation Management : Gaining Control of Issues, Crises…

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Item specifics

Condition:

Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the seller’s
Publication Year: 2009
Format: Paperback Language: English
ISBN:

9780749456337

EAN:

9780749456337

New Strategies for Reputation Management : Gaining Control of Issues, Crises…

Product Details

Synopsis
A damaged reputation can severely hurt the bottom line. Most corporations value their reputations accordingly. New Strategies for Reputation Managementshows executives how to take the initiative in strategically managing a company’s reputation. Author Andrew Griffin argues that standard thinking on reputation management is often inadequate for today’s information age. He describes a host of new and robust methods that will ensure a company’s reputation can withstand the major crises and unforeseen events that threaten it. Covering both practical and strategic issues, New Strategies For Reputation Managementexplains how to deal effectively with unexpected crises. It also describes what strategies can build a company’s good reputation at other times. International case studies and hundreds of examples drawn from the author’s extensive experience in the field make this book an effective guide for managing a company’s reputation for success. Andrew Griffin shows how to take the initiative in strategically managing your business’s reputation. He shows that standard thinking on reputation management is often inadequate for today’s information age, and reveals a host of new and robust techniques and methods to ensure your company’s reputation can withstand the major crises. New Strategies for Reputation Management challenges current orthodoxies in reputation management and urges business leaders to adopt a radical new approach to crisis management, issues management and corporate citizenship. Only 31% of people trust business leaders to tell the truth according to a survey conducted by the Institute of Business Ethics. A damaged reputation can have severe knock-on effects on the bottom line, and most corporates value their reputations accordingly. New Strategies For Reputation Managementshows you how to take the initiative and ensure your company’s reputation can withstand the major crises and unforeseen events which may try to engulf it. Author Andrew Griffin shows that standard thinking on reputation management is often inadequate for today’s information age. With international case studies and hundreds of examples drawn from the author’s extensive experience in the field, New Strategies For Reputation Managementwill demonstrate how you can deal effectively with unexpected crises, and what strategies you should be implementing to build your company’s good reputation at other times.

Product Identifiers
ISBN-10 0749456337
ISBN-13 9780749456337

Key Details
Author Andrew Griffin
Number Of Pages 184 pages
Format Paperback
Publication Date 2009-10-01
Language English
Publisher Kogan Page, Limited
Publication Year 2009

Additional Details
Copyright Date 2009

Dimensions
Weight 10.1 Oz
Height 0.4 In.
Width 6.1 In.
Length 9.2 In.

Target Audience
Group Scholarly & Professional

Classification Method
LCCN 2009-017652
LC Classification Number HD59.2.G75 2009
Dewey Decimal 659.2
Dewey Edition 22

Reviews
“By defining the key terms involved in reputation management and providing specific examples, Griffin makes his points clearly.” — getAbstract.com “Griffin, a corporate reputation specialist, speaks from experience in finding out the most ethical ways to reduce damage and retrieve a corporation’s reputation.”Book News, Library Publication USA, Spring 2008

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