Political Reputation Management: The Strategy Myth by Christian Schnee (English)

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Condition:

Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the seller’s
Publication Year: 2014
Format: Hardcover Language: English
ISBN-13:

9781138796560

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Does not apply

ISBN:

9781138796560

EAN:

9781138796560

Political Reputation Management: The Strategy Myth by Christian Schnee (English)

Product Details

Synopsis
It is widely assumed that a competitive political environment of public distrust and critical media forces political parties to manage communications and reputations strategically, but is this really true? Comprehensive control of communications in a fast moving political and media environment is often upset by events outside the communicator’s control, taking over the news agenda and changing the political narrative. Based on interviews with leading communicators and journalists, this book explores the tensions between a planned, strategic communications approach and reactive, tactical one. It draws a unique picture of how political reputations are managed, and ultimately, confirms the discrepancy between what political communication management is thought to be, and how communication practitioners actually operate. This book empirically reviews political communications practice in order to analyse to what degree reality matches the concepts of strategic communication management. This will be essential reading for researchers, educators and advanced students in public relations, communication studies and marketing. Review: ‘In this careful and thoughtful book, Christian Schnee gets to the heart of the relationship between politicians and their communicators. In his subtle account he challenges conventional wisdom and offers an insightful analysis, based in his own political experience and extensive academic research. A ‘must read’ for anyone wishing to understand how contemporary politics is communicated’ – Heather Savigny, PhD, Senior Lecturer, Bournemouth University, UK ‘This is an excellent book that offers a thought-provoking insight into political public relations. The practical experience of the author is combined with their theoretical understanding and empirical data to create a unique and authoritative understanding of how senior politicians communicate.’ – Dr Nigel Jackson, Reader in Communication and Persuasion, Plymouth University, UK

Product Identifiers
ISBN-10 1138796565
ISBN-13 9781138796560

Key Details
Author Christian Schnee
Number Of Pages 214 pages
Series Routledge New Directions in Public Relations and Communication Research
Format Hardcover
Publication Date 2014-12-10
Language English
Publisher Routledge
Publication Year 2014

Additional Details
Copyright Date 2015
Illustrated Yes

Dimensions
Weight 15.2 Oz
Height 0.7 In.
Width 6.5 In.
Length 9.5 In.

Target Audience
Group College Audience

Classification Method
LCCN 2014-025641
LC Classification Number JA85.S365 2015
Dewey Decimal 324.01/4
Dewey Edition 23

Table Of Content
1. Strategic Reputation Management: Nothing but a myth? 2. Political Communication Management: Understanding the context 3. The Strategic Communication Management Process 4. Reviewing Political Communication Management Practice 5. Communication Management in Action 6. Managing News 7. Managing Resources 8. Debunking the Strategy Myth: Quite tactical after all

Reviews
‘In this careful and thoughtful book, Christian Schnee gets to the heart of the relationship between politicians and their communicators. In his subtle account he challenges conventional wisdom and offers an insightful analysis, based in his own political experience and extensive academic research. A ‘must read’ for anyone wishing to understand how contemporary politics is communicated’ – Heather Savigny, Senior Lecturer, Bournemouth University, UK ‘This is an excellent book that offers a thought-provoking insight into political public relations. The practical experience of the author is combined with their theoretical understanding and empirical data to create a unique and authoritative understanding of how senior politicians communicate.’ – Dr Nigel Jackson, Reader in Communication and Persuasion, Plymouth University, UK

– CLICK TO VIEW FULL DETAILS ON eBAY –

Price : 178.50

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