Reputation Management: Building and protecting your c… by Editor: Andrew Hiles

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Price : 19.64

Item specifics

Condition:

Very Good: A book that does not look new and has been read but is in excellent condition. No obvious damage to
Publication Year: 2011
Format: Hardcover Language: English
ISBN:

9781849300421

EAN:

9781849300421

Reputation Management: Building and protecting your c… by Editor: Andrew Hiles

Product Details

Synopsis
ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson’s MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson’s MyLab & Mastering products. PackagesAccess codes for Pearson’s MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase. Used or rental booksIf you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code. Access codesAccess codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase. — Normal 0 false false false EN-US X-NONE X-NONE This access code card gives you access to all of MySearchLab’s tools and resources, including a complete eText of your book. You can also buy immediate access to MySearchLab with Pearson eText online with a credit card at www.mysearchlab.com. ” “”Uses a conceptual framework to discuss argumentation “” “This text uses a conceptual framework involving three types of claims (fact, value, policy) that are advanced by forms of reasoning (definition, example, cause, sign, etc.). This framework describes a wider variety of arguments. This text is available in a variety of formats — digital and print. Pearson offers its titles on the devices students love through Pearson’s MyLab products, CourseSmart, Amazon, and more. To learn more about our programs, pricing options and customization, click the Choices tab. Learning GoalsUpon completing this book, readers will be able to: Understand basic concepts in argumentation theory, criticism, and practice Make good arguments as well as evaluate the arguments they encounter Managing and understanding the value of an organisation’s reputation is essential in the digital age, where the slightest negative incident can go “viral” and quickly become a major PR containment exercise. Reputation management is an integrated part of any organisation’s risk management plan, so this intangible yet vital asset has to be assessed, managed and protected. Reputation Management provides advice on how to define and value your organization’s reputation and techniques for maintaining and protecting it from risks that may arise on a daily basis. This book also covers where the responsibility for reputation management lies, risk identification, governance aspects, containment and mitigation of a negative event. Aimed at the business strategist, auditor and senior management, Managing Reputation Risk covers: Defining and categorizing reputation Qualifying and quantifying reputation Managing and monitoring external perceptions “Bad news” management Tools and techniques for managing and monitoring reputation Reputation and shareholder value The importance of CSR Reputation and business strategy Managing and understanding the value of an organization’s reputation is essential in the digital age, where the slightest negative incident can go “viral” and quickly become a major PR containment exercise. Reputation management is an integrated part of any organization’s risk management plan, so this intangible yet vital asset has to be assessed, managed, and protected. Reputation Management provides advice on how to define and value your organization’s reputation and techniques for maintaining and protecting it from risks that may arise on a daily basis. This book also covers where the responsibility for reputation management lies, risk identification, governance aspects, and containment and mitigation of a negative event.Aimed at the risk manager, corporate communicator, business strategist, auditor, and senior manager, Reputation Management covers:* The governance of reputation* Measuring and managing reputation* Managing and monitoring external perceptions* Reputation crisis management* Strategic planning and reputation* Reputation and investors This series is an essential aid to the budding finance professional who requires the distilled and in-depth information for that all-important meeting, interview or daily task. Each book is set to a standard format, which includes real-life case studies, chapter summaries and step-by-step advice.

Product Identifiers
ISBN-10 1849300429
ISBN-13 9781849300421

Key Details
Number Of Pages 256 pages
Series Key Concepts
Format Hardcover
Publication Date 2011-12-19
Language English
Publisher Bloomsbury Publishing Plc
Publication Year 2011

Additional Details
Copyright Date 2011
Illustrated Yes

Dimensions
Weight 19.1 Oz
Height 1 In.
Width 6.1 In.
Length 9.2 In.

Target Audience
Group Scholarly & Professional

Classification Method
LC Classification Number HG151.5
Dewey Decimal 659.29332
Dewey Edition 22

Contributors
Edited by Andrew Hiles

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