REPUTATION MANAGEMENT: KEY TO SUCCESSFUL PUBLIC RELATIONS AND By Helio Fred

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Condition: Good :

A book that has been read but is in good condition. Very minimal damage to the cover including scuff marks, but no holes or tears. The dust jacket for hard covers may not be included. Binding has minimal wear. The majority of pages are undamaged with minimal creasing or tearing, minimal pencil underlining of text, no highlighting of text, no writing in margins. No missing pages. See the seller’s listing for full details and description of any imperfections. See all condition definitions– opens in a new window or tab

Seller Notes: Book is in typical Used Good Condition. Will be a good reading copy. May show signs of wear to cover/pages, there may be markings on the pages, and may not include supplemental items (like discs, access codes, etc). Binding will be intact and no pages will be missing. Satisfaction guaranteed.

Edition Number: 2 Language: English
Publication Year: 2010 Format: Hardcover
ISBN:

9780415801843

EAN:

9780415801843

REPUTATION MANAGEMENT: KEY TO SUCCESSFUL PUBLIC RELATIONS AND By Helio Fred

Product Details

Synopsis
Originally published: New York; London: Routledge, c2007. Reputation management is the most important theme in public relations and corporate communication today. John Doorley and Helio Fred Garcia argue that most CEOs don’t actually pay much heed to reputation and this is to their peril. This book is a how-to guide for professionals and students in public relations and corporate communication, as well as for CEOs and other leaders. It rests on the premise that reputation can be measured, monitored, and managed. Organized by corporate communication units (media relations, employee communication, government relations, and investor relations, for example), the book provides a field-tested guide to corporate reputation problems such as leaked memos, unfair treatment by the press, and negative rumors “ and it is this rare book that focuses on practical solutions. Each chapter is fleshed out with real-world experience by the authors and their contributors who come from a wide range of professional corporate communication backgrounds. This new edition features new and updated examples throughtout, two new chapters on social media and public relations consulting, a new textbox feature in each chapter relating key communication theories to the practice of public relations and corporate communication, expanded coverage of global issues, and a new Companion Website at: www.routledge.com/textbooks/doorley, featuring lecture materials for instructors and extensive learning resources for students and professionals. With new chapters and updated examples throughout, the second edition of Reputation Management is a how-to guide for professionals and students in public relations and corporate communication. It rests on the premise that reputation can be measured, monitored, and managed. Organized by corporate communication units (media relations, employee communication, government relations, and investor relations, for example), the book provides field-tested, practical solutions to corporate reputation problems such as leaked memos, unfair treatment by the press, and negative rumors.

Product Identifiers
ISBN-10 0415801842
ISBN-13 9780415801843

Key Details
Author Helio Fred Garcia, John Doorley
Number Of Pages 432 pages
Edition Description New Edition, Revised
Format Hardcover
Publication Date 2010-11-02
Language English
Publisher Routledge
Publication Year 2010

Additional Details
Edition Number 2
Copyright Date 2011
Illustrated Yes

Dimensions
Weight 33.7 Oz
Height 2.9 In.
Width 7 In.
Length 10 In.

Target Audience
Group College Audience

Classification Method
LC Classification Number HD30.3
Dewey Decimal 659.2
Dewey Edition 23

Table Of Content
Preface 1. Reputation Management 2. Ethics and Communication 3. Media Relations 4. Social Media 5. Organizational Communication 6. Government Relations 7. Community Relations 8. Investor Relations 9. Global Corporate Communication 10. Integrated Communication 11. Issues Management 12. Crisis Communication 13. Corporate Responsibility 14. Public Relations Consulting 15. Challenges and Opportunities in Corporate and Organizational Communication

Reviews
“Must reading!” – PRWeek”I have over 25 years of experience in PR, but I still constantly seek ways to enhance my skills. When dealing with y firm’s corporate clients, Reputation Management is a book I continually look for guidance.” – Kim Hunter, founder and president/CEO of Lagrant Communications Must read! – PRWeek I have over 25 years of experience in PR, but I still constantly seek ways to enhance my skills. When dealing with my firm “s corporate clients, Reputation Management is a book I continually look to for guidance. -Reviewed in PR Week Career Guideby Kim L. Hunter, founder and president/CEO of Lagrant Communications Reputation is an organization’s most priceless asset, but most firms treat it as something that just happens when you’re successful. Reputation Management doesn’t preach. It provides you with powerful tools to understand, value, manage, and measure your reputation. While many reputation gurus ignore the importance of ethics, this book gives ethics an up-front chapter of its own. Reading the book, I couldn’t help but wonder if Enron and many other firms devastated by scandals would be around today if their caretakers read Reputation Managementand took its contents seriously. -Randall Poe, Executive Director, Communications, The Conference Board Presented in conversational style, this book is a storehouse of state-of-the-art information on a range of topics relevant to public relations. This book also effectively blends scholarly and professional perspectives based on decades of experience at the highest levels of public relations practice. Professors John Doorley and Fred Garcia and their impressive list of contributing authors deserve kudos for offering the invaluable information contained in the book. A must read for advanced undergraduate and graduate students as well as public relations practitioners. -Krishnamurthy Sriramesh, Associate Professor, Nanyang Technological University, Singapore, and winner of the prestigious Pathfinder Award from the Institute for Public Relations

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