Strategic Reputation Management: Towards a Company of Good by Pekka Aula (Englis

– CLICK TO VIEW FULL DETAILS ON eBAY –

Price : 70.55

Item specifics

Condition:

Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the seller’s
Edition Number: 3
Format: Paperback Publication Year: 2008
ISBN-13:

9780805864267

Language: English
UPC:

Does not apply

ISBN:

9780805864267

EAN:

9780805864267

Strategic Reputation Management: Towards a Company of Good by Pekka Aula (Englis

Product Details

Synopsis
Strategic Reputation Management examines the ways in which organizations achieve “goodness” through reputation, reputation management and reputation strategies. It presents a contemporary model of strategic reputation management, helping organizations and stakeholders to analyze the business environment as a communicative field of symbols and meanings in which the organization is built or destroyed. Authors Pekka Aula and Saku Mantere introduce the eight generic reputation strategies, through which organizations can organize their stakeholder relationships in various ways. They illustrate their arguments using real-world examples and studies, from the Finnish Ski Association to Philip Morris International. This book serves as required reading in advanced courses covering public relations practice, advanced topics in PR, corporate communication, management, and marketing. Professionals working in PR, business, management and marketing will also find much of interest in this volume.

Product Identifiers
ISBN-10 0805864261
ISBN-13 9780805864267

Key Details
Author Pekka Aula, Saku Mantere
Number Of Pages 256 pages
Format Paperback
Publication Date 2008-04-24
Language English
Publisher Routledge
Publication Year 2008

Additional Details
Edition Number 3
Copyright Date 2008
Illustrated Yes

Dimensions
Weight 12.3 Oz
Height 0.6 In.
Width 6 In.
Length 9 In.

Target Audience
Group College Audience

Classification Method
LCCN 2008-021342
LC Classification Number HD59.2.A95 2008
Dewey Decimal 302.23
Dewey Edition 22

Table Of Content
PART I. COMPANY OF GOOD: A CONTRADICTION IN TERMS? 1. The Question Concerning the Good Company: A Good Question Strategic Reputation Management: Being Good, Doing Good, Looking Good Old School Strategic Management: A Psychopathic Organization? Antonym to the Old School: Towards a Good Corporate life Key Concepts for this Book Plan for this book PART II. STRATEGIC REPUTATION MANAGEMENT 2. Reputation of the Good Company Who gets to define reputation? Reputation as past, present and future Genesis of reputation in management Evaluating reputation Summary: reputation of a good company 3. Is reputation capital or interpretation? Reputation as capital Reputation as interpretation The core: sufficiently uniform identity 4. The arena model of organizational reputation Arenas on markets of meaning Summary: Three implications of the arena model to reputation 5. Reputational arenas on markets of meaning Four arenas Eight reputation strategies Peace Defense Offensive Riot The right strategy at the right time Network strategies Summary: Towards the management of a company of good PART III. MANAGING THE COMPANY OF GOOD 6. Doing Good Deeds Instrumental goodness or intrinsic goodness? Company as a good citizen Strategy-as-Zeitgeist: Instrumental value Strategic reputation management of the good company Strategy as communication: Towards strategic management of the good Summary: Strategic management of the good 7. Communicating the Good To manage is to communicate Reputational communication: from “communicatio” to “communicare” Organization is based on human communication Reputation management as “communicare” Summary: communication of the good 8. Managing good relationships Good Companies in Networks Foundations for good relations PART IV. CONCLUSION 9. Conclusion: Company of Good The strategic reputation management of the good company The good company is not a fad For the good audience References

– CLICK TO VIEW FULL DETAILS ON eBAY –

Price : 70.55

Comments are closed.