Strategic Reputation Risk Management: By Judy Larkin


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Item specifics


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Publication Year: 2002
Format: Hardcover Language: English




Strategic Reputation Risk Management: By Judy Larkin

Product Details

Reputation is a commercially valuable asset. This work focuses upon how enhanced reputation can contribute to commercial asset management through increased share price premium and competitive performance, while reputation loss can significantly erode the ability of the business to successfully retain market share, maximise shareholder value, raise finance, manage debt and remain independent. It provides practical models and checklists designed to plan reputation management and risk communication strategies.

Product Identifiers
ISBN-10 0333995546
ISBN-13 9780333995549

Key Details
Author Judy Larkin
Number Of Pages 276 pages
Edition Description Revised
Format Hardcover
Publication Date 2002-10-30
Language English
Publisher Palgrave Macmillan
Publication Year 2002

Additional Details
Number of Volumes 1 vol.
Copyright Date 2003
Illustrated Yes

Weight 20.1 Oz
Height 0.7 In.
Width 6 In.
Length 9 In.

Target Audience
Group Scholarly & Professional

Classification Method
LCCN 2002-035789
LC Classification Number HD28-70HD28-70HD28-H
Dewey Decimal 658.408
Dewey Edition 21

‘The threat to an organisation’s reputation is one of the key problems facing management. This guide will help you understand and manage the risk you face.’ – Professor Frank Furedi, University of Kent ‘This work is exceptionally noteworthy on two scores. First: it manages to draw together a raft of currently popular concepts relating to an organization’s communications responsibilities – and then succeeds in articulating them as a coherent yet workable corporate philosophy. Secondly it postulates an eminently practical methodology to guide executives faced with the increasingly daunting task of monitoring and managing the reputational risk process. Intellectually and academically Larkin has achieved a neat balance between advocating principles and recommending practices.’ – Professor Tim Traverse-Healy, The Page Society ‘Understanding the impact of risk perception on commercial objectives is a critical part of effective risk management and operational performance. This book is immensely readable and provides a practical guide for senior managers who have to engage in active reputation management.’ – Ann Sullivan, Senior Director, Cable & Wireless ‘Reputation management is an essential part of boardroom competence today. This book will give corporate officers a head start in minimizing risks to reputation and building stakeholder relationships for competitive advantage.’ – Malcolm T. Williams, Head of Group Issue Management & Resource Development, Shell International ‘This is an invaluable guide for senior managers who should be recognizing the impact of risk perception on corporate reputation and the delivery of commercial strategies in a complex and rapidly changing business environment.’ – Professor Ragnar Lofstedt, Director, King’s Centre for Risk Management, King’s College, London


Price : 125.13

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